The museum

Pagos del Rey Wine Museum offers you a pleasant and complete experience that will introduce you to the ancestral relationship between this land and the excellent and renowned wines produced by its vineyards. The museum is housed in one of the production units of the old cooperative, a spacious facility that still has the large tanks from yesteryear, transporting us to a magical world full of emotion.

The building was erected in 1964 with a unique roofing system that has become one of its hallmarks. The ground floor still contains 28 original wine-making tanks on the inside, which are part of the exhibition. The museum covers a total indoor area of 1,000 m2 housing pieces, reproductions, audiovisual material and interactive digital screens, and more than 2,000 m2 of outdoor gardens where the larger parts are showcased in an original exhibition area.

Discover a world of wine….

Your visit to the museum

In Pagos del Rey Wine Museum we would like that your visit is a memorable experience and we would love that you come back.

We recommend a tour (with or without guide) in the garden of the museum and the old cooperative from the middle of the 20th century, where you could learn all the secrets about wine history and winemaking, being inside the tanks where fermentation was made in the past. Toro and the history will surprise you in the books, art, or science. The barrel cellar holds the largest number of barrels in the appellation Toro will be visited at the final part of the tour, before tasting the wines of Pagos del Rey wineries in the museum shop and have some tapas of local food from Zamora.

A journey through the wine tanks

There are numerous possible activities to enjoy, such as seeing the insides of the tanks in a true sensory experience, with your 5 senses keenly tuned to witness the alchemy of fermentation, perusing the yearly grape growing calendar and all the associated work, learning more about the ways that wine is sold or attending the Wine Harvest Festival.

Take a look at the ageing room

The museum opens out into the winery through a viewpoint from where you can gaze upon the ageing room, which contains 2,200 French and American oak barrels.

Trace the history of Toro wine

One image fades into another thanks to the magic of light.

Embark upon a journey through the history of Toro and its relationship with wine. From medieval monasteries to modern times, there is a long-standing tradition which over the centuries has yielded famed wines whose praises have been sung by some of our greatest poets.

Magic boxes reveal ancient objects that give us a glimpse of this history.

Delve into Toro territory

The land, climate and wisdom of its inhabitants have made Toro one of the best-known wine-producing regions.

The Douro River meanders through different regions, almost all of which produce great wines. In Toro, viticulture and winemaking have long marked the lives of its residents. Learn about the properties of its lands and the hard work of vine growers and winemakers.

Discover a long tradition

Wine, an ancient Mediterranean drink, has become more than just a beverage. It is a cultural product, closely tied to the lands that produce it and enshrouded in great symbolism.

Light tables and touch screens take you through towns, villages and landscapes throughout different times in history.

You will discover the origins of the cups, pitchers and glasses used by the Greeks, Romans and other ancient peoples to drink wine from and to transport it, plus a great deal more.

Relax in the garden

Take a stroll around a pleasant garden where you will discover the vineyard and equipment associated with winegrowing and winemaking.

The cross beam press and the more recent basket presses, the carts used to transport the grape harvest, those used to distribute wine barrels and an old lorry for city deliveries are just some of the pieces on display.

A teaching vineyard illustrates the most characteristic grapevines of the Toro Designation of Origin. In homage to those who have worked the land in Morales de Toro, you can see the mules at work plus other elements that depict the evolution of tools and machinery.

The relaxation area has been designed for enjoying a glass of wine outdoors.